Uber has turned Cyber Bullying into an art. Why do I refer to it as “Cyber” bullying? Because as everyone knows, Uber is a “technology” company and not a transportation company so everything they do is cyber.
Uber has bullied its way into every market and few have been able to stand up to its complete disregard for public safety due to the mob mentality of its customer base. Mindless masses who are convinced, without logic, that Uber is safer than a taxi. This misconception is prevalent and yet completely unfounded.
Gaps in insurance, drivers with criminal backgrounds that slip through the cracks, accidents due to negligence. These are par for the course for Uber, but still the public at large remains convinced that Uber is the safer and more prestigious option, even at pennies a mile. Why? What is causing normally rationally thinking, educated people to think that Uber is the premier choice?
Some might think it's marketing, pure and simple. Uber isn't the best option, they just have the best marketing and they're marketing team is able to spin the worst of driver offenses into a positive for the company. But, marketing alone could not have had this irrational effect on the masses; the real culprit is the base desire that the general public has to be more than what they are. To be famous, to be rich, to have a chauffeur, to be able to push a button and have a genie appear to take them where they want to go.
This truly is the driving force behind Uber, the wannabes. The have nots who want to be the haves. They're living paycheck to paycheck, but they don't have to rely on the bus anymore because they can get an UberX for the same price or less and be able to sleep in. For these people, it doesn't matter how unsafe the driver is or how large the insurance gap; they would rather take their chances and be able to sit in the back seat of a car than go to the back of the bus.
On the flip side is the haves who don't have quite as much as they would like. They have plenty of money, but not quite enough to hire a full-time chauffeur so Uber is the next best thing. The last thing they are going to do is risk a dent in their Beemer. They'd much rather pile into the back of an Uber car with their roadies and brag to each other about how rich they are while paying X rates and not even contemplating a tip.
The few cities or countries who have stood up to Uber, have encountered a huge constituent backlash. They don't want safe, they want catered convenience. It's the schoolyard brawl where all the kids are cheering for the loud mouth popular kid and throwing sand at the quiet teacher's pet. It's the petulant teen and the wisened parent and it's frankly embarrassing for anyone with half a brain.
The more Uber expands and the more trips taken, the greater the risk for accidents and mishaps. However, none of this will impact Uber in a tangible way. In an on demand society with an entitlement mentality, Uber is right at home.
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