The new legislation requires a sticker saying you are doing Uber. Uber has until the 15th to send it to us and Posts Canada are going on strike tomorrow :-)
The bylaw reads:City will issue a decal, there will be no Uber name on it.. It will show PTC or some sort of sign on it..
May be.. may be not.. but your argument is logical..The bylaw reads:
City Council direct that a PTC vehicle must display a PTC identifier on the back of the vehicle at all times while operating on the Platform, to be in a form approved by the Executive Director, Municipal Licensing and Standards, or designate.
It's not clear what the identifier will be yet, but you can probably bet the city is not going to pay for it to be produced and distributed to drivers. They will download that to UBER in this case.
UBER will, naturally, pick something with their logo on it. It's advertising. People pay good money to advertise anywhere the public can see it.
I'm fairly certain UBER will be coming up with (or already has come up with) some options to present to the city that serve themselves well for advertising.