What were the original rates when Uber first started in Detroit? I mean even before 75 cents a mile. I am trying to get an idea of just how far prices have been cut overall.
I picked up someone at the airport today on Uberx. Ride lasted for 20 minutes, cleared a whole whopping 9.99......yeah.When I started in Detroit in December 2013 the rate was $1.60/mile with no charge for time until you were at or below 11 mph. The split was 80% driver and 20% for Uber with a $5 min. fare and no SRF. My average ride was $15 and the 80/20 split meant I kept $12. As I remember it the first fare drop was in Spring of 2014 to $1.40/mile and second drop was to $1.20/mile in Fall of 2014. When the SRF reared it's ugly head in 2014, the minimum charge to rider went up to $6, however briefly, and presented to driver as having no net effect on driver earnings. All these seem like the good old days compared to the insanity that started on January 9, 2015 at $0.75/mile + $0.15/minute. They have truly doubled down with the new rate as of January 9, 2016.
I saw a quote from an Uber executive somwhere along the way that they do alot of experimenting. My best guess is that they see Detroit as their petri dish, where they can find out just how cheap they can get people to work as drivers. The scary thing is, that when you turn on the rider app there are still many drivers still on the road at these unjustifiable and punishing rates. Interestingly though, the airport has been without an Uber X vehicle all but one of the times(prob 6-8) I looked in the last day. Even the desperate and dumb have figured out that this deal doesn't work at highway speed.
I believe Uber has proven beyond the shadow of a doubt, that they HATE the human chattel that drive for them, and don't really care much about their rider customers, either. I doubt you can build a great or even good business with this attitude toward your fellow humans, be they employees, independent contractors, or customers. Unfortunately, many people are going to have to get hurt before anything changes.