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Uber's new 'mode switch' will make it easier to rent bikes and scooters

Jo3030

Well-Known Member
Moderator
Uber's new 'mode switch' will make it easier to rent bikes and scooters

https://mashable.com/article/uber-mode-switch-dara-khosrowshahi-lyft-scooters/?utm_cid=mash-com-Tw-main-link#SeV4lrscIiqh

Right now, Uber is the app you open to request a car to pick you up. But it wants to be the app where you can find a bicycle or borrow someone else's car — and, soon, where to rent e-scooters.



SEE ALSO: Like Lyft, Uber CEO wants more riders on scooters, bikes

On Thursday, Uber made it easier to request these non-ride-hail options with "mode switch." Instead of hiding the options within a menu, the top of the app will now list the different Uber options: cars, bikes, scooters, and rental cars.




Mode switching in the Uber app.

IMAGE: UBER

At the TechCrunch Disrupt main stage in San Francisco on Thursday, Uber CEO Dara Khosrowshahi recommitted to alternative transit options like bikes and scooters.

About one year since he took over the company, he talked about how Uber is trying to be the "Amazon of transportation." The company acquired bike-share company Jump earlier this year and is expanding "pretty aggressively." Scooters are forthcoming, Khosrowshahi promised, and Uber is already partnering with Lime to offer the scooters through the app.

He said on stage, "Hopefully no one in the future will own a car," and admitted that he's willing to take a monetary hit to get more Uber users on bikes and scooters.

Eventually he sees the ride-hailing portion of the Uber business shrinking to only 50 percent.

"We’re going to worry about the monetization later," he said. He didn't mention what this new focus means for drivers that rely on ride requests as income. Previously the CEO had said drivers shouldn't be concerned since they will still be needed for longer (more expensive) rides.


Sasha Lekach@sashajol

https://twitter.com/sashajol/status/1037769631606267905

Future of @uber according to @dkhos: "Hopefully no one in the future will own a car." He's also bullish on personal electric vehicles (PEVs) which he sees as the progression of scooters. In 10 years he predicts ride-sharing only 50% of biz and Eats will be "enormous." #TCDisrupt

2:28 PM - Sep 6, 2018
Twitter Ads info and privacy


The mode switcher comes the same day Uber rival Lyft rolled out its own scooters in Denver. This is the first ride-hailing app in the U.S. to get into the scooter world.




Denver gets out its first scooters.

IMAGE: LYFT

Lyft will charge $1 to unlock the scooters and 15 cents per minute to ride the electric scooters — very similar to other scooter companies like Bird and Lime.

After Denver, Lyft said it hopes to be in at least more 10 cities by the end of this year. Both Uber and Lyft won a permit last week to roll out scooters in Santa Monica, California, but were denied permits to operate in San Francisco.
 

JimKE

Well-Known Member
This is kind of amusing to watch. It's like the stampede of the millennials to do the next "woke" thing! LOL.
 

goneubering

Well-Known Member
Uber's new 'mode switch' will make it easier to rent bikes and scooters

https://mashable.com/article/uber-mode-switch-dara-khosrowshahi-lyft-scooters/?utm_cid=mash-com-Tw-main-link#SeV4lrscIiqh

Right now, Uber is the app you open to request a car to pick you up. But it wants to be the app where you can find a bicycle or borrow someone else's car — and, soon, where to rent e-scooters.



SEE ALSO: Like Lyft, Uber CEO wants more riders on scooters, bikes

On Thursday, Uber made it easier to request these non-ride-hail options with "mode switch." Instead of hiding the options within a menu, the top of the app will now list the different Uber options: cars, bikes, scooters, and rental cars.




Mode switching in the Uber app.

IMAGE: UBER

At the TechCrunch Disrupt main stage in San Francisco on Thursday, Uber CEO Dara Khosrowshahi recommitted to alternative transit options like bikes and scooters.

About one year since he took over the company, he talked about how Uber is trying to be the "Amazon of transportation." The company acquired bike-share company Jump earlier this year and is expanding "pretty aggressively." Scooters are forthcoming, Khosrowshahi promised, and Uber is already partnering with Lime to offer the scooters through the app.

He said on stage, "Hopefully no one in the future will own a car," and admitted that he's willing to take a monetary hit to get more Uber users on bikes and scooters.

Eventually he sees the ride-hailing portion of the Uber business shrinking to only 50 percent.

"We’re going to worry about the monetization later," he said. He didn't mention what this new focus means for drivers that rely on ride requests as income. Previously the CEO had said drivers shouldn't be concerned since they will still be needed for longer (more expensive) rides.


Sasha Lekach@sashajol

https://twitter.com/sashajol/status/1037769631606267905

Future of @uber according to @dkhos: "Hopefully no one in the future will own a car." He's also bullish on personal electric vehicles (PEVs) which he sees as the progression of scooters. In 10 years he predicts ride-sharing only 50% of biz and Eats will be "enormous." #TCDisrupt

2:28 PM - Sep 6, 2018
Twitter Ads info and privacy


The mode switcher comes the same day Uber rival Lyft rolled out its own scooters in Denver. This is the first ride-hailing app in the U.S. to get into the scooter world.




Denver gets out its first scooters.

IMAGE: LYFT

Lyft will charge $1 to unlock the scooters and 15 cents per minute to ride the electric scooters — very similar to other scooter companies like Bird and Lime.

After Denver, Lyft said it hopes to be in at least more 10 cities by the end of this year. Both Uber and Lyft won a permit last week to roll out scooters in Santa Monica, California, but were denied permits to operate in San Francisco.
This is totally crazy!! The only possible explanation I can think of is they want to distract us from their disastrous SDC program.
 
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