I was thinking about this today while driving... Uber is far too savvy at marketing for their own good... In most businesses, discounts are part of the marketing cost. Correct? You offer a sale or special pricing to drum up more business. The cost is paid by the company because the company wants to establish their brand and market share. Neither the sales team nor the ones performing the services (regardless whether they are employees or independent contractors) pay for the discounts. Yet when Uber lowers fares to draw more business, they are not paying the cost... WE ARE, the drivers. As a result, not only do we get paid less, we have to drive further to get the same pay, thereby also incurring more operational costs. Last, we already pay Uber 20-30% of the gross sales we produce for access to their system AND MARKETING... So why the TRIPLE WHAMMY??