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Uber is experimenting with letting riders wait longer in exchange for cheaper fares

Discussion in 'News' started by BurgerTiime, Jun 18, 2018.

  1. BurgerTiime

    BurgerTiime

    Location:
    Minneapolis
    Driving:
    Lyft
    https://qz.com/1308173/uber-is-experimenting-with-letting-riders-wait-longer-for-a-cheaper-fare/
    [​IMG]

    Good things come to those who wait for their Uber.

    The ride-hailing company has started testing a feature that gives riders the option to trade a shorter wait for a cheaper fare. “Prices are lower at 17:00,” Uber recently advised an Uber employee who requested a ride in Berkeley, California, and tweeted a screenshotof the feature.
    [​IMG]

    The image showed the Uber employee that he could request a ride “now” (4:56pm local time) for $10.18, or wait until 5pm and pay $8.15, about 25% less. “If you’re OK leaving later, we’ll request your ride at 17:00 for a lower price,” Uber’s app stated. (Update: The tweet was deleted shortly after Quartz published this story.

    The option to wait longer in exchange for a cheaper ride is being tested among all Uber employees in San Francisco and Los Angeles, a company spokeswoman told Quartz in an email. “Affordability is a top reason riders choose shared rides, and we’re internally experimenting with a way to save money in exchange for a later pickup,” she said.

    Uber constantly varies its prices, a system known as dynamic pricing. Much like timing the market, attempting to book an Uber at the lowest price can be an ill-fated gamble. Waiting a couple minutes before booking can lead to a price that is either dramatically higher or lower.

    The exact science behind Uber’s fares has also become more obscure since summer 2016, when the company quietly switched from the old model, where it flagged surge pricing to users, to one in which it quoted them the ride price “upfront” at the time of booking. This “upfront pricing” model allowed Uber to charge the rider one price, and pay the driver based on another. (A 2017 analysis by driver blog The Rideshare Guy showed the math tended to work out in Uber’s favor.)

    The company has said fluctuations in dynamic prices reflect real-time changes in rider demand, driver availability, and other variable conditions, such as traffic. But the information, as an economist would say, is asymmetric. At any given moment, the driver and rider know far less about the fare—whether it’s relatively high, or low, or liable to swing up or down—than Uber does.

    Uber has raised prices for riders in some of its largest US markets this year, responding to a tighter labor market, higher gas prices, and widespread frustration among drivers. “We have to make [driving for Uber] more attractive, because the alternatives are becoming more attractive,” CEO Dara Khosrowshahi said at a technology conference outside of Los Angeles in late May.

    But wary of alienating passengers with higher prices, Uber is also working on several ultra-cheap ride options. These include Express Pool, a version of Uber’s shared UberPool that asks the rider to walk to a nearby street corner with the goal of picking up multiple people at once. Uber has poured tons of money into Pool discounts in an effort to get more people to share their rides. Khosrowshahi said at the conference that Uber was spending “hundreds of millions of dollars” on Pool. “A very, very important push for us is to innovate to lower cost,” he said.

    Offering riders longer wait times in exchange for cheaper fares is another way Uber could keep prices low for the most price-sensitive customers. It’s also a strategy that makes a lot of sense. Uber tends to charge more when lots of people in the same area request a ride at the same time (“demand is off the charts!” as the old surge pricing warning went). One function of those higher prices is to attract more drivers to the area, thereby evening out supply and demand.

    You can look at the option Uber is testing among employees now as the inverse approach: Instead of charging customers more to get a ride now, when demand is high, Uber tells them they can pay less if they’re willing to wait, shifting some of that demand to the future.

    Uber declined to provide additional details on the test, for example, how long a rider might be asked to wait and in exchange for what discount. For a company that operates on Uber’s scale—4 billion rides across 600 cities in 2017 alone—being able to move little bits of demand, even by just a few minutes, could be a powerful tool for keeping fares low and wait times short.

    Uber co-founder and former CEO Travis Kalanick used to talk about how the point of surge pricing was to keep Uber reliable. “Higher prices are required in order to get cars on the road and keep them on the road during the busiest times,” he wrote on Facebook in December 2013, after the company had angered users in New York with sky-high surge during a bad snowstorm. “This maximizes the number of trips and minimizes the number of people stranded.”

    The implicit assumption was that Uber customers wanted a ride as fast as they could get one, whatever it might cost. The system being tested now, on the other hand, acknowledges a different kind of rider—someone for whom saving a little time is less valuable than saving a little money.
     
    Taxi2Uber likes this.
  2. Conditioning

    Express = walk to the bus stop

    This = wait for the scheduled bus time

    Uber = bus 2.0

    less efficient than a bus but driver costs less than unionized bus and maintenance
     
  3. JimKE

    JimKE

    Location:
    Miami
    LOL...look at the prices! You'll be giving them a one to 1 1/2 hour ride for $8 ...that's $8 to Uber. So you'll get about $4...and 1*...and about four complaints for Navigation, making them late, professionalism, etc.

    But at least you get to pick them up in Berkeley! LMFAO.

    Man, they must be having some horrific opioid overdoses at Uber HQ these days!
     
  4. I'm wondering if when this cheaper fare trend eventually passes the zero point and drivers start paying riders, will there still be in-app tipping?
     
  5. If uber can make enough people wait 4 minutes to save $2, they will entice pax to order rides at the same time.

    Note that the above fare is a pool ride quote ($8 for an hour eta). The result is guaranteeing that anyone that picks up these clowns will be driving 4 pax at a time in their clown cars and get paid only for one clown only.

    Uber will absolutely roll this out sooner than later. Drivers will be flooded with 1 star ratings as a 15 minute trip will turn into an hour trip.

    Fuggin hilarious that Uber employees use pool...

    The end of uber.
     
    BubblesLahey, Uberyouber and Rakos like this.
  6. So ****ing stupid. Drivers will just adjust their behavior
     
    BubblesLahey and Rakos like this.
  7. FormerTaxiDriver♧

    FormerTaxiDriver♧

    Location:
    Tennessee
    Driving:
    Lyft
  8. uberdriverfornow

    uberdriverfornow

    Location:
    no
    lol mandatory tipping
     
  9. autofill

    autofill

    Location:
    USA
    Driving:
    UberX
    Uber has raised prices for riders in some of its largest US markets this year, responding to a tighter labor market, higher gas prices, and widespread frustration among drivers. “We have to make [driving for Uber] more attractive, because the alternatives are becoming more attractive,” CEO Dara Khosrowshahi said at a technology conference outside of Los Angeles in late May.”

    LMAO!
     
  10. Uber's Guber

    Uber's Guber

    Location:
    United States
    Driving:
    UberX
    Uber won't cut THEIR share of the pricing. They will only offer the lower fare to the customer when the driver takes the hit.
     
  11. As drivers earn less than minimum-wage
    As drivers live in their cars
    As drivers struggle to eat
    As drivers commit suicide
    As drivers struggle to put gas in their cars
    As Uber already takes 30 to 80% of every fare


    ... penny pinchers rejoice.

    Folks, I’d like to coin a new term: Corporate Sociopath

    Your honor, I rest my case.
     
  12. Pulledclear

    Pulledclear

    Location:
    Florida
  13. It sounds like Uber management is pressuring this minions to come up with new ideas to make more money and make our lives more miserable.
     
  14. Fuzzyelvis

    Fuzzyelvis

    Location:
    houston
    Driving:
    UberX
    Riders already do this. This is why I refuse to pick up right after a surge ends. If they're cheap let them wait even longer.
     
  15. Uber's Guber

    Uber's Guber

    Location:
    United States
    Driving:
    UberX
    The term "Corporate Sociopath" has already been coined.
    These two (boring) business colleagues discuss their experiences regarding corporate sociopaths.
    www DOT youtube DOT com/watch?v=VntWRXmR9m0
     
    Last edited: Jun 18, 2018
  16. FormerTaxiDriver♧

    FormerTaxiDriver♧

    Location:
    Tennessee
    Driving:
    Lyft
    It won't play?
     
  17. Uber's Guber

    Uber's Guber

    Location:
    United States
    Driving:
    UberX
    They disabled it from playing it on other sites.
    The link is www DOT youtube DOT com/watch?v=VntWRXmR9m0
    I'll do an edit to my post.
     
  18. SEAL Team 5

    SEAL Team 5

    Location:
    Phoenix
    Driving:
    Livery
    Drivers don't even have to read the article. Just three words in the thread title will be enough of a hint to fully comprehend this article.

    Uber Cheaper Fares
     
  19. FormerTaxiDriver♧

    FormerTaxiDriver♧

    Location:
    Tennessee
    Driving:
    Lyft
    I found it.
     
  20. FormerTaxiDriver♧

    FormerTaxiDriver♧

    Location:
    Tennessee
    Driving:
    Lyft
    I liked the video. How did Dara K. get through the feedback driven culture of glassdoor reviews?
     

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