I have been in contact with Major Cab higher ups who are contemplating an all out price war. They realize market share is shrinking, but are willing to Nuke the whole business of rideshare. Strategy will be as follows: cut fares to 75 cents to 95 cents a mile in all major cities. They have a war chest of cash. UBER is leveraged and can't survive a long hard fight like this. Cab corporations best move is to undercut UBER and Lyft and force them into a long period of red ink. (Million dollar loses). This strategy could ruin the new upstarts. They are pissed and are ready to fight it out to the bitter end.