This cities population is so spread out over a large area that no one area should be more prioritized over another. If Lyft wants to grow, they need to cover the entire Houston area during busy times and do it for a long enough period of time that drivers begin to meet the demand. If Uber matches their bonus, they need to go higher, and constantly stay on top, even 500% if needed. Kill Uber then increase rates. Lyft, do you have 1 trillion to accomplish this? Hope so.