there’s been a lot of talk about SDCs but there are actually three different ways they can be integrated into our society. Proponents of SDCs will try to oversimplify and just say “They’re here! They’re taking over!” But when you understand the three different ways you will get a better idea of... reality. #1 selling SDCs (or cars with that feature) at your local dealership. In the market for a new car? Wanna maybe get one that has a SD feature so that on those long trips through rush hour you could just kick back and get some work done? Or, on other occasions, you could basically be your own Uber and drink all you want and have the car drive you home? Sounds great right? Well, you’re not gonna see these cars for sale anytime soon because they still need more “practice” in the real world. So, the people behind SDCs are getting into their very own Uber-like business. After the cars have mastered the streets then you will see SDCs for sale at your local dealer. So put a pin in this and let’s skip to #2... #2 the SDC companies are getting into the Uber business— and Uber themselves want to get into the SDC business! Imagine a world where every single Uber/Lyft ride you take has a computer driving you. Don’t laugh, that’s already hapening in Phoenix right now and soon to expand to other markets. Plus if it’s a big enough hit Uber and Lyft will join the party. Now, to be fair, this might just work. However, to also be fair, let’s take a look at some of the challenges they will face: The biggest challenge being that as the rideshare business model is currently set up each driver is an Independent Contractor and assumes all responsibilities. If SDCs were introduced, then the companies become liable. That’s a lot of expenses, a lot of headaches, and a lot of potential pitfalls. Proponents of SDCs say: so what, we got this. No big deal. We can swing it no problem. Everything from insurance, to customer service, to maintenance, and everything else in between they assure us they’ve got it covered. Do they? Don’t they? Time will tell, but for now let’s just wait and see. Still developing. #3 the complete change in our entire society. This is the part where the Tin Foil hat people come out. There are people, including former GM Exec, the 85 year old Bob Lutz, who believe that someday “soon” we won’t even own cars anymore. You know how no one really “owns” music anymore? No one buys CDs or MP3s or vinyl anymore. a small niche market does but mostly people get their music via YouTube or Spotify or even pay a subscription fee for Spotify. This is how these people see car “ownership” being in the future. You will basically “Uber” everywhere and pay a monthly fee to do so and all the while be driven by robots. Anytime you ever have to go somewhere you won’t drive yourself, you will rideshare by robot. Let me repeat that: you will practically never drive yourself ever again. And, you will never be driven by a human. Now, will this happen? Hey man, I don’t know. But I will give you my opinion: I think it’s going to be very tough to convince people to give up their freedom to drive themselves. If we’re talking SDCs as a choice where people primarily drive themselves but when they feel like having the robot do the driving then the elect for that, then I see that as a possibility. But a future where you practically do not have that choice at all? I don’t see our society willingly going down that path. So.. there you have it. SDCs for dummies.