The average Uber fare from Oakridge Mall in SJ to Pine St. in SF is ~$48. The same average fare in a cab is ~$150, but according to bayareayellowcab.com, it's $168. What boggles my mind is this: the customer experience in an Uber is 10x better overall, in a vehicle that is probably 10x better than any cab I've ever been in, the conversation is 10x better, even if the Uber driver isn't much of a conversationalist, the vehicle probably smells 10x better, and the driver is probably 10x safer than the cab driver. So, overall, the customer has an experience that is, by our measurements, 10x better...at a ~70% discount. Name one...just one company or industry on this planet that devalues their product or service so bad and at such an astonishing reduction that their pricing model is ~70% below market value or the competition, but 10x better. It just doesn't exist. I drove a nice lady from SJ to SFO two weeks ago. She takes this business trip twice a week, and has for 10+ years. As a loyal Uber customer, she said, "I still can't believe how cheap this service is. I paid $150 each way twice a week for 10+ years. By comparison, this service is almost free, at less than $40. I'll never go back." She enjoys her newfound 73% discount. She said the cabbies rarely said a word to her, hardly ever asked how her day was, where she was going for business, always threw her luggage in the trunk like it was worthless, often reeked of bad odors and she hated battling with them to pay with a credit card. So, she would inconvenience herself, and in her words, "add unnecessary risks by carrying $200 in cash", which made her nervous. She now carries ~$40 in cash & typically enjoys her Uber drivers ("which is almost free"). It's a damn shame that we provide this amazing service, in many instances to nice people, for table scraps.