Hello, Uber and Lyft Payday Loan recipients! Just a therory, but after reading thousands of articles on both companies (inclusive of 8,000+ combined rides), I'm pretty sure I have their algorithms all figured out. In the past, I've indicated that Uber and Lyft's Surge/Prime Time pricing was illusory, but I couldn't elaborate. Yes, I was certain of my findings (based on predicatable weekly earnings that never changed), but not every piece of the puzzle was available. Then, today, like magic... https://www.bloomberg.com/news/articles/2017-05-19/uber-s-future-may-rely-on-predicting-how-much-you-re-willing-to-pay My favorite part of the article? "Uber calculates riders’ propensity for paying a higher price for a particular route at a certain time of day. For instance, someone traveling from a wealthy neighborhood to another tony spot might be asked to pay more than another person heading to a poorer part of town, even if demand, traffic and distance are the same." Hmm, so if Uber is doing this, Lyft is doing it, too. So what does all of this mean? After a billion rides (combined), they know where you live, when you'll request a ride to work, what bars you frequent on Friday, and how much you're willing to pay for a ride -- then charge accordingly. "Well, Drunk-Brian paid $22 for a ride last weekend (and the weekend before that), so he's going to do it again this weekend. He tends to order a ride after having a few too many, so he doesn't care about the price. Charge him 'X' and he'll pay. We know where he works, and we know what his salary probably is. He can afford it. Have you seen what zip code he lives in? Rent is $3,500 minimum." Once again, they know when you'll request a ride. It's what AI (Artifical Intelligence) and algorithms are all about. So if they know when people are going to request a ride (and how many drivers are needed), the question is, "How do they get drivers where they need them to be in order for the demand to be met?" And magic... your screen lights up ORANGE or PINK (based on the platform of your choosing). For years, Uber and Lyft have been conditioning you (like a mouse to a piece of cheese) to think that different shades of color will earn you more money, when what they were really doing is preparing for the day when their system could collect enough data for their algorithms to act in accordance with demand. And yes, venture capital money was likely used to pay for all of these illusory rides up until now -- hence the losses. The result? You routinely end up in a Surge or Prime Time area, but get pinged with a call just outside that area (at a normal rate). And that's because you're not really in a high demand area, you're just in an area that's predicted to have demand. But what about the Surge and Prime Time calls that you do get? Fact: If they never gave out higher paying calls (fictitious or not), you'd stop responding to the perception of "high demand" (greater earnings); you'd stop driving to these areas and the system would break down. In other words, all behavior is rewarded, so you continue to do whatever feels good, and what motivates. Orange and Pink motivate, don't they? At this point in your Uber or Lyft career, do you really believe demand is outstripping supply? Or do you see dozens of available cars on your block? In the past, Uber has admitted that those cars are fake. If they were real, the screen would look too cluttered -- like ants, so they have to animate the availability of cars. But perhaps I'm wrong. Perhaps I live in a city with millions of people (Los Angeles) and 60% of them just stopped using the service (continually) 6 months ago. Thoughts? Suggestions? Tears? C'mon, your McDonalds is getting cold. Want more dirty deets on Lyft? Click on my Trump Economics Avatar and scroll to the Information/About me section of my uberpeople.net page.