The fool that writes "you can expect more rides in return" is a fool's fool and should be fired for not having a basic understanding of business, time and distance. That the same language Uber uses every time they lowered rates.
They did the same thing in Blacksburg VA a few months ago. After a few weeks they raised the UberX rate back up to $1.35 per mile. The idea that lower rates would lead to more rides could not be correlated.
Quite frankly both companies are effed up beyond measure. It's only a matter of time before their poor management and low business acumen ends up destroying the platform they created.