If you were hired to replace Travis, what would you do? I would do the following. ... 1. Worldwide ad campaign to attract riders. Showcase the cleaniness and convenience of rideshare. Show how the app works and how you can watch a driver show up in minutes. 2. Increase fares by 20%. 3. Institute a small fuel fee that rises and falls with gas prices. 100% for the driver. 4. Tipping Option. 5. Drop all investment in flying cars and self driving cars. Instead, partner with a major automaker. They make the cars, we provide the rideshare market. 6. Partner with Airlines. Offer pax special airport packages that are bundled with airplane tickets. You buy a plane ticket, Uber to and from airport is included. Dominate airports. 7. Partner with hotels. You rent a room? Ubering around town is included. 8. Offer VIP packages for bar hopping in resort towns. You basically get an Uber black all night. 9. Offer business packages. Businesses could get a discount by purchasing a service contract. All employees on out of town business would have an Uber code. Travis is wasting so much money, missing so many opportunities and creating so much negative consumer emotion that it's unreal. Anyone could do a better job. Uber could pay fair wage AND totally dominate the transportation market. It's a shame that this company is run by a clown.