My first Uber ride ever (I've driven for Lyft for a bit), and I had a rider that I recently had on Lyft. The pickup location was very clearly the parking lot of a sex shop. I drew lots of attention from the staff as I waited for the pax. About 2 minutes later, the annoyed pax looked over from the wall between the shop and a Carl's Jr. When he got in, I made it a point to show him that the pin was at the sex shop, and he tried to show me a different location on his phone (which was also clearly the sex shop). Pax described himself as a community leader that would be all over social media if he was seen leaving the place, but seemed relieved when I told him that they only sold toys; no peep-shows.