Apparently Uber thinks only women should be in the kitchen

BurgerTiime

Well-Known Member
http://www.businessinsider.com/uber...r-wife-take-a-day-off-from-the-kitchen-2017-9

Uber's food delivery service UberEats has run a promotional campaign offering to "let your wife take a day off from the kitchen" - sparking a barrage of angry criticism online.

Uber Bangalore sent users a message marking "Wife Appreciation Day" on Sunday and giving them 100 Rs (around £1.15, or $1.56) off a food order to celebrate the occasion.

"Order on uberEATS and let your wife take a day off from the kitchen," the promo said.

Customers have reacted angrily, accusing Uber of perpetuating gender stereotypes.

"Sorry UBER but why do you think that only the "wife" needs to be at the kitchen!" wrote one Twitter user.




"Thank you UBER for defining gender roles in India," said Rashi Kakkar sarcastically. "Of course women are meant to slog it out in the kitchen & the men need to BUY us freedom."

"Ewwwwww!" wrote another.

Uber has since apologised, writing in a tweet: "This was totally inappropriate. We've removed it and we apologize." A company spokesperson did not immediately respond to Business Insider's request for comment.

The promo comes at an awkward time for Uber. The company is reeling from numerous scandals that began with a former employee accusing the company of sexism and discrimination, and culminated in the firing of founder and CEO Travis Kalanick.

New chief exec Dara Khosrowshahi is tasked with turning things around and reforming Uber's corporate culture, and the company is in the middle of a "180 Days of Change" campaign highlighting changes it is making. But the "Wife Appreciation Day" promotion and subsequent backlash suggests there's still work to do.
 

Spotscat

Well-Known Member
"It's like a nightmare, isn't it? It just keeps getting worse and worse." -- Grady Seasons - The Color of Money
 
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MHR

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Moderator
I'm a woman with a wicked sense of humor and not easily offended.

Even I can't figure this one out. WOW.

What were they going for? And why does the pic have the appearance of being an ad out of a woman's magazine from the 50's?
 

bestpals

Well-Known Member
I'm a woman with a wicked sense of humor and not easily offended.

Even I can't figure this one out. WOW.

What were they going for? And why does the pic have the appearance of being an ad out of a woman's magazine from the 50's?
Their pricing for drivers is right out of the 50's so why shouldn't their ads also portray that era.
 

Spotscat

Well-Known Member
Their pricing for drivers is right out of the 50's so why shouldn't their ads also portray that era.
I'm a woman with a wicked sense of humor and not easily offended.

Even I can't figure this one out. WOW.

What were they going for? And why does the pic have the appearance of being an ad out of a woman's magazine from the 50's?
Some say this ad for a 1957 Pontiac Star Chief is real, others think it is Photoshopped.

Either way, it's funny!

spread your legs ad.jpg
 
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BurgerTiime

Well-Known Member
It's an Internet meme. It's just one of many things the public has blasted Uber for the portrayal of woman in the kitchen. It's just goes to exhibit the frustration with the company and thier insensitive ads and promos. They didn't really use that picture to promote uber eats. In France they used models to promote another stunt which greatly backfired
I'm a woman with a wicked sense of humor and not easily offended.

Even I can't figure this one out. WOW.

What were they going for? And why does the pic have the appearance of being an ad out of a woman's magazine from the 50's?
 
  • Like
Reactions: MHR

UBERPROcolorado

Well-Known Member
I'm a woman with a wicked sense of humor and not easily offended.

Even I can't figure this one out. WOW.

What were they going for? And why does the pic have the appearance of being an ad out of a woman's magazine from the 50's?

Absolutely......right out of the 50s. Oh boy.
 
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